ID: 15930
Marketing Management, Philip Kotler, emne:
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Marketing Management, Philip Kotler, emne: markedsføring
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Title: Marketing Management: Millennium Edition (10th Edition)
Condition: book in perfect condition.
Author: Philip Kotler
Publication Year: 1999
Subject: Business, Economy & Industry
ISBN-13: 9780130122179
Language: English
Publisher: Pearson Education (US)
Description
This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.